In February 2013, Lowe’s Creative Ideas magazine will celebrate 15 years of redefining home improvement. Since its launch in 1998, the magazine has had one of the largest circulations for a free publication in the nation and now has a top-rated free iPad magazine app in the iTunes Newsstand, a robust Pinterest following and more than 1,000 how-to videos available online at YouTube.com/Lowes. By providing authentic inspiration and helping real homeowners build their do-it-yourself confidence, Lowe’s Creative Ideas has helped differentiate Lowe’s as an affordable décor destination. The magazine franchise brings leading DIY advice and information to the iPad and tablet while revealing five favorite projects, and “how-to” videos for the DIY homeowner. The Lowe’s Creative Ideas magazine redefines home improvement by providing authentic and inspirational ideas for your home - inside and out.
The Lowe’s Creative Ideas iPad app, which has been ranked as a top-five free iPad magazine app in the iTunes Newsstand, is just one of the many ways Lowe’s uses technology to reach customers and provide inspirational content through multiple channels. Recent updates include: Lowe’s consumer mobile magazine app, one of the highest-rated retail apps in the Apple store; relationship with Houzz, a leading social site for home remodeling and design; Wi-Fi in all Lowe’s stores; rollout of iPhone technology in stores to help associates better serve customers; and the acquisition of ATG Stores, a leading online retailer of home improvement and lifestyle products. The Lowe's Creative Ideas magazine app is free to download and provides free access to all of the content in every publication—there is no need to pay a subscription fee!
Top 5 DIY Projects
With the New Year quickly approaching, the Lowe’s Creative Ideas editorial team selected its five favorite projects from past issues to help inspire do-it-yourselfers in 2013 to make stylish, smart and clever updates throughout their homes, regardless of time or budget. These DIY home projects include information and instructions for a painted front mat; backyard pergola; terrariums; lemonade stand; and vertical gardens. In addition to finding home improvement inspiration in Lowe’s Creative Ideas, consumers regularly turn to how-to remodel videos for advice and information. In 2012, the most popular how-to videos on Lowes.com included: how to install a paver patio; how to prep for a ceramic or porcelain floor; how to build a deck; how to build an outdoor fire pit; and how to install laminate floors. For more ideas and tips that will make your home’s New Year’s resolutions last, visit Lowes.com.
Pick Paint Colors App
Valspar Paint features a new interior design app to help selecting paint colors. The homeowner can now connect to the power in color via the latest technology in paint apps. The ConnectLIVE app is one of the most original interior design apps to hit the market. This innovative decorating tool offers live paint color consultations with a professional color consultant, directly from the comfort of your home. The paint app enables users to schedule a virtual one-on-one appointment between themselves and a Valspar color consultant and conduct a customized 30-minute color consultation with a color consultant. Valspar has thousands of colors to choose from and this personal consultation tool, virtually, helps people connect to the power in color and easily transform their homes.