A CENTURY OF AMERICAN AD-BEAR-TISING
Hugs for Sale While History's
Written
By Natalie Hartman Whitnack
Unofficially a Clifford
Berryman 1902 political cartoon started the mass promotion that
propelled the teddy bear into a national obsession. From 1902 until 1906, the success of the teddy bear was mainly
promoted by word of mouth or through further Berryman cartoons where
the itty bitty bruin had become his trademark. The American demand
for teddy bears exploded into the “bear craze” with the advent of
ad-bear-tising in 1906.
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