FRENCH POSTERS & BOOK-COVERS  (Page 2 of 3)

...from Scribner's Magazine, 1895 


Antique theatrical poster, Orazi.

 

"But if I must mention the real masters of cover-design in colors up to the present time, let us pause especially at the names of Grasset, Chéret, Willette, and Georges Auriol.

 

Nearly all the celebrated painters have been approached by publishers, so that it would be invidious to cite the names of the Salon medallists and others who have adorned with a fleurette, a portrait, or a scene the front cover of a book. Among the illustrations of this article there is, for example, a graceful female head signed Dagnan-Bouveret. This enigmatical and elegant person is the author herself of "Le Voyage de la Princesse Louli," Mme Charles Laurent, the wife of a very well known journalist. In the same way, the Sar Joseph Péladan sometimes has his books modestly adorned with a drawing by Séon, depicting his own magian's face, with eyes the Greeks would have called "Boöpis," and his jovian hair, like the beard of the colossus of Korsabad.

Antique art work.But if I must mention the real masters of cover-design in colors up to the present time, let us pause especially at the names of Grasset, Chéret, Willette, and Georges Auriol. Grasset has signed some covers for stories and important publications, in which his forceful and somewhat severe manner appears distinctly. As to Chéret, the case is somewhat peculiar. Since the time when he worked for Jules Lévy, he has furnished covers more particularly for the works of his friends among men of letters, or of occasional unfortunate writers who have justly thought that one of his sparkling chromolithographs would be an attraction, and consequently a cause of increased sale. He has tired of his posters and that sort of work generally, and is devoting himself more and more to pastel and decorative painting, which he loves enthusiastically. Nowadays, therefore, he almost always begins by finding some pretext to refuse a request. He has urgent work on hand for three months; he hasn't a minute to himself; in three or four months he will see, etc.; but his friend returns to the charge: "Poor so-and-so has a sick wife and children. One of your covers would make his book sell;" and Chéret surrenders on the spot, bites his mustache, makes an effort to conceal his emotion, and finally says: "Oh, well, let so-and-so come in again in a fortnight, and his cover will be done."

Antique magazine poster.But with Willette, who has published some of the most brilliant and elegant book decorations, it is quite another tune! If you can wait a year or two, perhaps you shall have your cover. But don't try to get it for any offer of money, if the book and its author do not please this capricious Pierrot. If your idea has attracted him, as did Jules Jouy's "Chansons de Bataille," or the present author's "L'Art du Eire," it need not be two years, nor one year, nor even a fortnight that you must wait. Some fine day, or rather fine night, he will set himself to work, and in the morning he will bring you the drawing for the same price that Chéret charges—that is to say for 0 francs, 00 centimes. Thus the poor chiefly enjoy Chéret's favors, and the independent those of Willette; or rather the poor and the independent secure from both of them things which millionaires or academicians would beg in vain. 


 

Georges Auriol, the third of those I named, has made a special place himself by covers in which flowers, which he understands thoroughly, play the principal part in the decoration. There are very pretty covers, too, by Steinlen, Caran d'Ache, Toulouse-Lautrec, and others. And finally the Décadents and the Symbolists have made a specialty of singular covers with apparitions, cabalistic signs, symbols of mourning, or  treatment in pure white, which are a mixture of  subtlety and puerility —but very amusing all the same as a sign of the times. I hardly know what to say (to finish this part of my essay) is likely to be the future of cover illustration. But one thing is notable, and that is, that already certain publishers have found an opportunity to distinguish themselves by a novelty — by returning to covers that are entirely plain!  Such are the caprices of fashion! Books and women are going back to the simple batiste of our grandmothers —and with the same motive —coquetry!

 

If we turn to the covers of songs, pieces of music, and scores, and to the posters of the music publishers, we shall find a slightly different state of things. In the first place the cover - illustration of musical compositions is of much older date than that of books, and of a certain luxury and breadth. The romanze of the good old times—say of Louis Philippe — and the quadrilles our grandfathers danced, were almost always ornamented with lithographs (in black and white only, it is true). Some were of an audacious naiveté, and provoke a smile nowadays by the fidelity with which they preserve the costumes, tastes, and elegances of the period—especially their absurdities. What crinolines and alpine shepherdesses, what heart-conquering lancers, what superb gentlemen with long side - whiskers and watch-charms, what lovely sentimental beings with bands and ringlets! Antique poster, Steinlen. But there were masterpieces of romantic art, too, decorating simple contredanses; I need only recall the admirable lithographs by Célestin Nanteuil, which bring very high prices today. Many well-known artists signed (or drew without their signature) covers for songs : Daumier, Gavarni, Millet, Daubigny, Français, Ribot, and others. This decoration, therefore, is in no sense a novelty, and I should not dwell on it further, if there were not two rather important points to be noticed in connection with it.

One is, that of late years the attempt has been made to make true symphonies of music and painting, by securing a certain fitness in the choice of composer and illustrator relatively to one another. Thus Grasset, who is especially learned in old legend and archaic art, was asked to make the covers and posters for the works of Wagner, or for scores filled with the languors of the Orient. So, too, M. Besnard began the illustration of Beaudelaire's "Fleurs du Mal," set to music by M. Gr. Charpentier. One publisher, M. Biardot, went farther than his fellows, and had Willette illustrate, incident by incident, and almost phrase by phrase, the score of "L'Enfant prodigue." Antique exhibition poster. It was a tour de force and a bold venture, but in spite of its success the example has not been followed, perhaps from fear of being thought merely imitative. Still it is not unusual to find short musical fantasie diversified by scenes and sketches; and it will always be possible to make dainty little things of this sort when a bright composer and a spirituel draughtsman can be brought into collaboration. Some of the best experiments of the kind have been made by the firms of Hengel and Hartmann. Indeed, musical compositions, and especially the dramatic situations of the great operas, seem made to suggest pictures to a painter, like those with which "Lohengrin" and "Tannhauser" have inspired Georges Rochegrosse (published by Durand & Schoenewerk), or the "Valkyrie" Grasset. As for songs, we shall easily find among these the names of our customary illustrators, i.e., Willette, Auriol, Chéret, Steinlen, etc.

The second point is that art—and real art—has for a short time past been made to do duty in setting off the repertory of songs of the most vulgar order—the repertory of the cafés-concerts, to call it by its right name. Is this a sign of the times, and a proof that art is growing democratic, or democracy artistic, or neither? At all events, a sign of the times. The vulgar song of the beuglant, the absurdity made fashionable by some variety actor with a momentary vogue, the ridiculous nuisance in which rhyme and reason are both conspicuous by their absence, or even the suggestive song, all these have nowadays the most artistic dresses, attractive masks covering deceptive faces. But there is, after all, no reason to fear too greatly this vulgarization of pictorial art; if refined painting has taken a few steps toward a meeting with the poetry of the gutter, the poetry of the café-concert is itself tending toward a greater refinement and a true literary note, or what promises to become so.

Antique exhibition posters.It would need a considerable digression to show how certain little conclaves of poets and fantastics, like the Chat noir, the best known of all, have played the part of intermediaries between poetry worthy of the name—the poetry of those who are at least capable of originality, rhythm, and orthography— and poetry unworthy of the name, the more or less metrical platitude which has prevailed in the Parisian music-halls. It is enough to refer to this tendency, which perhaps deserves a more detailed study. Certainly, at the rate we are going on, if Alfred de Musset and Eugéne Delacroix were still alive, they would be working for the café-concert in a few years. Alfred de Musset would write songs for Yvette Gruilbert, and Eugéne Delacroix would make a beautiful cover for them. Lamartine himself would perhaps write a sentimental piece to be spoken and "represented" by Mme Judic, and the publisher would go fearlessly to ask M. Ingres for a cover design. We are clearly not far from such a state of things when writers and artists— some of the most highly esteemed among them —are little by little finding their way to the music-halls, where there is success and money. 

Continued ...

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