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The
Road-Side Tea Room
A Turn-of-the-Century Cottage Industry
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The
old white farmhouse, with its guarding elm trees and neatly
kept paths bordered with box, stood well back from the road
on the crest of a low, steep hill, and was a landmark from
the surrounding valleys and even to the foothills beyond.
In the days before the Oldsmobile and Model-T trafficked
the road, all the farmers rested their horses after the long
climb up the hill.
Similarly,
turn-of-the-century chauffeurs often found that even if the
newly popular automobile made the summit, some level of
tinkering was necessary before they could speed on to the
next village, some five miles away. So, just as the farmers
(while resting their horses) would talk with the owner of
the nearby farm house, the occupants of the motorcars (while
their chauffeurs were making repairs) would ask permission
to wander about the farm paths or to relax on the wide front
porch. |
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An
early 1900s issue of the ladies' magazine, Harper's
Bazaar, tells of the success of a local farm woman and
her ingenious idea of a roadside tea room to accommodate
such visitors traveling on a back country road. One day a
party of motorists, whose car refused to climb the last
reach of the hill, left it there in the hands of the
chauffeur while they made their way to the nearby farmhouse.
"May we rest here till our car is ready, and would it be
possible for us to have some milk?" asked one of the ladies
of the housewife who came out on the porch as she saw the
party approaching. "And could you bring it to us out here?"
she continued. "We want to enjoy this beautiful view from
your porch." The farm woman bade them be seated on the
side-benches of the porch while she went for the milk. She
soon returned, bringing glasses on a tray and the milk in an
old-fashioned blue and white china pitcher, and to the
excitement of all, a plate of fresh hot
gingerbread.
The party of motorists enjoyed the snack, just as the
encouraging beep-beep from the automobile announced its
readiness to go on; and so, after thanking their hostesses
and paying for the refreshments, they sped on their way to
tell their different friends of the attractive little
farmhouse at the top of the hill where one could have such
good things to eat and at the same time enjoy a beautiful
view. |
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The
experience taught the housewife what could be done, and she
quickly recognized the possibilities of making the farmhouse
a tea room for passing-by motor parties. She also decided
to make the most of all the china, old furniture, and such
things stored in her crowed attic to set up a welcoming
sitting room for guests, and it was not long before the
road-side tea room became well known and largely patronized.
Setting up a farmhouse tea
room became a popular cottage industry for country women, as
the use of motor cars became almost universal.
Speeding along through the cool fresh air always whet the
appetites of the motorists, making the chance to have a cup
of tea at an old farmhouse, rather than at the crowded
road-house, very tempting. |
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The
first thing needed was to have a sign which would attract
the attention of the passing motorist. The quaint swinging
sign-boards, such as those in front of old taverns and inns,
were hung by wrought-iron chains from a bending bough of a
tree which stood in front of the house. The lettering upon
the board was in the ordinary block letter, but it was the
tale it told that caught the eye of the hungry traveler—Tea
House. |
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Next
it was important to make ready the best "parlor" for
possible guests. First the room was stripped of all
unnecessary decorations and knick-knacks. Simple muslin
curtains were hung at the windows, and it became a daily
practice to open the shutters and windows every morning in
order to fill the room with the sunshine and fragrance of
fresh air. Artistically placed along the length of the high
white mantel shelf was a row of brass candlesticks with
pretty yellow and green paper candle-shades, ready to be
placed upon the tea-tables in the late afternoon if the
motorists arrived at the beginning of dusk. |
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Between
the parlor windows, shelves of pine were built and painted
white. On these were placed all the old china the farmhouse
attic afforded; including numerous pieces of the old
blue and white willowware pattern. It was quickly discovered
that the motoring customers hailed the chance to find such
treasures on their excursions. Harper's Bazaar
suggested that when the housewife's own supply of mismatched
china was gone, to have their
neighbors
place upon these shelves any china they cared to part with
and sell it as they had their own for a small commission. Harper's
also proposed that in addition to the old china, mahogany,
bits of pewter, books, old prints, and such things could be
collected from the farmhouses, and the sale of these could
bring all a goodly sum. |
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The
tables and chairs which were already in the room were made
to be more in harmony with the new idea of a tea room by
painting them white, except for the old family mahogany
pieces. The carpet was taken up and the floor painted a
dark gray. Colorful carpet-rugs, which were skillfully
handcrafted by the farm woman, looked most attractive on the
floor; and were also offered for sale to the visiting
motorists as in the case of the china. Harper's again
suggested that if the daily guests became too numerous to
continue the rug-making herself, the housewife could utilize
her neighbors to keep them supplied, and thus a market could
be secured for the rug-makers of the community. |
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The
paper on the wall had a white ground with stripes of green
and yellow flowers; tall green vases were placed here and
there on the tables and shelves. These were kept filled with
either yellow flowers, such as yellow fleur-de-lis,
caryopsis, golden-glow, or yellow daisies. Other times,
bunches of box, which were skillfully clipped from some
overgrown bushes in the corner of the garden were
distributed about the room. |
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This
color scheme of green, white, and yellow was to be found on
the old sign-board before the house. The board was painted
yellow with a white border and the lettering was in green.
Harper's advised removing the stove which stood in
the parlor and opening up the fireplace so that it would be
easy to arrange for a wood fire. Wood fires at the road-side
tea rooms were one of its real attractions to the
wind-chilled traveler. |
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At first only tea, coffee,
chocolate, bread and butter, and milk were kept on hand.
The butter was fresh—that is, unsalted—and made every day,
and was used to fashion thin bread-and-butter sandwiches
with the crust cut off and cut in a triangle. In the
beginning, a greater quantity of milk than anything else was
sold; for this they charged five cents a glass. But tea soon
became very popular and Harper's suggested offering
only the best Ceylon tea, orange pekoe tea, and
English
breakfast tea. The tea was made ready in little
cheese-cloth bags which could be dropped into the teakettle
and boiling water poured upon them at a moments notice.
This method of preparing tea took little time, and
therefore it was always fresh and very satisfactory. The
charge for a pot of tea with cream, sugar, and
bread-and-butter sandwiches for one person was fifteen
cents; for two, twenty-five cents. The tea with cups and
saucers were brought to the tables on small white enameled
trays. These were easily kept clean and did not require
tray-cloths, which would have been an additional expense.
To forestall the expense of laundry-work, a supply of
Chinese paper napkins was kept on hand in place of the
ordinary linen. |
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It
was soon realized that Saturday and Sunday were the best
days for motorists. For the weekend motorist, it was
found profitable to provide a selection of cookies, cake,
and hot gingerbread—the charge for the cake was ten cents
per person. It was rather difficult to foresee the number
of hungry motorists who would visit these road-side tea
rooms, and by the late afternoon on Saturdays and Sundays
the supply sometimes ran short. Furthermore, great care was
taken about not preparing too large a quantity if the days
were foreseen as stormy. In this way the housewife rarely
saw a loss, and the farm tea room proved an excellent source
of revenue. |
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The
feature of serving tea out-of-doors at the road-side tea
room was also a fine success. The question of tables was at
first a difficulty. To have tables at once attractive, yet
hardy enough to endure bad weather, seemed impossible at
first. Tables light enough in weight and not too expensive,
which could be carried in and out of the house at will, were
needed. Harper's suggested to have several small tables
crafted from two sizes of sugar-barrel tops measuring
twenty-four inches in diameter and the next size smaller.
The tables were to be painted green and could be easily
carried
in
and out of the house by the handle, which was always found
in a sugar-barrel top. So five or six of these tables were
made and kept in the entry out of the reach of bad weather,
and were available at any moment when a visiting motorist
wished to have tea in the garden rather than in the
sitting-room. The cost of each tea-table was less than
eighty cents. Although the side benches on the old porch
gave a chance for tea to be served there, more often the
green sugar-barrel top tables were carried out on to the
lawn under the spreading boughs of the old elms where a
number of ordinary garden benches were kept ready for use. |
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The success of a roadside tea
room was explained by the simple good taste which was
exhibited in the preparations—the food was not elaborate,
but served with just the touch of daintiness, while the
decorations were not pretentious, but reflected a summer
picnic atmosphere. Also, a
constantly
increasing number of motorists were lured to take long
rides, both by the better roads which all the States began
to provide, and also by the road maps which were issued by
various State automobile associations. Harper's told
its readers to obtain the road maps that pointed out the
main arteries of travel from the great cities and then watch
the daily passing of cars to estimate the number of possible
customers. The housewife would then be furnished with all
the information she needed to convert her farmhouse into one
of these attractive automobile tea houses. These quaint farm
tea rooms offered a splendid opportunity, with very little
outlay of money in the beginning, to establish a successful
cottage industry for the early 1900s woman. |
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IMAGES:
Early 1900s motorcar photographs are from
the Library
of Congress Prints & Photographs
Division: LC-USZ62-55132; LC-USZ62-64745, LC-USZ62-55107.
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