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1920s Designer Fashions

by Priscilla Haug

A comparison of 1920s fashion prints with period photographs provide a realistic look at 1920s designer fashions.

   
flapper dress

 

Many 1920s magazines provided colorful images of the latest fashions for women.  Some magazines, such as Gazette du Bon Ton, catered exclusively to the “rich and famous.”  This French publication provided exquisite fashion plates created by modern artists such as Paul Iribe, George Lepape, Georges Barbier, Charles Martin and others.  Marketed towards privileged Paris shoppers, prints of exclusive and trend-setting fashions appeared in limited editions.  Many designs were romanticized leisure scenes of the well-to-do, illustrating the latest creations of Paris fashion houses such as Worth, Lanvin, Doucet, Poiret, Callot Soeurs, Paquin and Beers.

With a collection of color prints from Gazette du Bon Ton and an assortment of period photographs from the Library of Congress, we can compare the idealistic sketches of the fashion designer and the actual visualization of his work on a paying customer.  Some designs appeared as magnificent recreations of the hand-colored prints, while others emerged as an incongruous masquerade costume.  Many were worn by women of wealth, who, although they could afford the couture ensemble, sadly their size and appearance did not do the design justice.

 
1920s dress
Gazette du Bon Ton, 1923 Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
1920s dress flapper dress
Gazette du Bon Ton, 1924  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
1920s dress flapper dress
Gazette du Bon Ton, 1922  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
vintage clothing
Gazette du Bon Ton, 1922  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
vintage clothing
Gazette du Bon Ton, 1921  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
flapper dress vintage clothing
Gazette du Bon Ton, 1922  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
vintage clothing
Gazette du Bon Ton, 1924  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
Gazette du Bon Ton, 1922  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
flapper dress
Gazette du Bon Ton, 1923  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
Gazette du Bon Ton, 1920  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 
Gazette du Bon Ton, 1924  Library of Congress, Prints & Photographs Division, George Grantham Bain Collection
 

CREDITS:

Fashion Prints: Gazette du Bon Ton
Photographs: Library of Congress, Prints & Photographs Division

 
 

 

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